Finding “Bluetown”: Queen Elizabeth’s face superimposed on London’s map.

click here to buy your copy of 'Bluetown' newspaper.

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“Bluetown”

‘Bluetown’ is, according to Guimarães, ‘a dream of London about itself, a celebration of the beauty of its own alienation and loneliness’. To find ‘Bluetown’, Guimarães superimposed an outline of Queen Elizabeth’s face on the map of London on which he plotted evenly spaced points, a grid of geographic coordinates. Following the route set by this symbol of ‘Englishness’, he then visited and photographed each location. The following photographs are a selection from the one hundred images that constitute the entire project.
As an extension to this project, ‘Bluetown’ is also available as a limited edition catalogue in the form of a newspaper, numbered, signed and self-published by the artist, featuring a broader selection of photographs from Bluetown.

click here to buy your copy of 'Bluetown' newspaper.

Download full statement in PDF here.